Mailchain integrates Lens Protocol to bring purposeful communication to web3 social

Mailchain integrates Lens Protocol to bring purposeful communication to web3 social

March 1, 2023
Web3 communication just got a whole lot greener! 🌿

Mailchain’s cross-protocol solution for sending and receiving web3-native email now allows people to use their .lens profiles. Users can communicate through email-like messaging without revealing private keys or any other personal information in a truly web3-native way. This allows them to send and receive important information about their content, publications, contact others in their community, and receive information from projects they care about!Β 

Together, Mailchain and Lens Protocol are changing the game for Web3 communication. By integrating Mailchain's messaging platform with Lens Protocol's social graph, users can now send and receive email to their .lens handle. This integration allows for seamless and direct communication between users, regardless of which platform they are on. Whether you're a content creator or a DeFi user, you can now communicate directly with your audience or other users in your community.

Furthermore, the integration of Mailchain and Lens Protocol is designed to be user-owned and open. Users own their data, and they can bring it to any application built on top of Lens Protocol. As the true owners of their content, creators no longer need to worry about losing their content, audience, and livelihood based on the whims of an individual platform's algorithms and policies. Additionally, each application using Lens Protocol benefits the whole ecosystem, turning the zero-sum game into a collaborative one. Developers can design meaningful social experiences without needing to turn to feedback mechanisms to lock in a user's attention.

Empowering the Creator Economy

For creators and businesses, this partnership means they can now have a secure, private and direct communication channel with their followers and customers. They can easily reach out to their audience, share updates, and receive feedback in a meaningful and purposeful way.

While DM’ing definitely has its place in the world, sometimes you want a more meaningful, long-lasting way to communicate. Somewhere where conversations and ideas become solid and deliver results. This is especially useful for creators and businesses who are looking to expand their reach beyond social media, where they want to use different methods more similar to newsletters, notifications, service, and promotional messages.

We are so pleased to be able to bring this integration to our users and to all Lens Users. By combining Mailchain's cross-protocol messaging platform with Lens Protocol's user-owned social graph, developers and users now have another powerful tool at their fingertips.Β 

The MailchainΒ SDK

On top of this Lens Developers can make use of the Mailchain SDK to bring powerful web3 communication functionality to their own applications. Projects built on the Lens Protocol, and those that feature in the Lensverse, can easily empower their users with purposeful communication that lasts.

Check out the MailchainΒ Docs here and discover just how easy it is to get started with the SDK.

How to get started

Ready to send an email with your .lens & other identities? It's as easy as 1-2-3. Simply register your wallet on Mailchain, and start sending messages in seconds.

For more detailed information, you can read the step-by-step guide available here:Β Β 

Getting started with Lens Protocol

Meet the writer

Tom is a web3 Marketer and Growth Hacker. He’s been helping both brands and creators launch their own web3 ideas and experiences since 2019, mostly focusing on blockchain gaming and the Metaverse he brings a down-to-earth and open-minded perspective on these huge trends.
Tom Sargent
Founder of ExpensiveJPEG, Ex-Landvault, and now Marketing here at Mailchain.